During this project, Mario Sotelo was an art student who was honored with the opportunity to have his own gallery show in the Sacramento State University Union gallery. Sotelo creates fantastical images using a variety of mediums, his favorite being oil on canvas. Many of his artworks depict surreal creatures and places and are adorned with gold leaf. The purpose of this campaign was to gain student interest by showcasing Sotelo’s talent and personality. The campaign included a lobby poster display, two-sided flyers, static screen images, paper banners and a-frame posters, vertical banners displayed at the gallery entrance, artwork title cards to display the name, medium, and price of each painting, and the artist’s statement. These were displayed and distributed around the campus.