This was a rebranding project for the California Family Fitness swim school program which mainly caters to young kids who want to learn how to swim or improve their skills. A previous designer had originally designed the logo and original artwork, and I was tasked with updating the brand to better match Cal Fit's new branding style. This project included wall posters, standing banners, flyers, digital graphics to be displayed on the TVs around the gym, and eblasts.
Job Type
Branding, Print, Digital, Email Blasts
Process
Photoshop, Illustrator, InDesign
